Bestprice.gr, Greece's leading price comparison platform, sought to address the common pitfalls consumers face during Black Friday. Recognizing that shoppers often overspend due to misleading discounts, the campaign aimed to promote smarter shopping habits through humor and cultural relevance.

• Highlighting the deceptive nature of some Black Friday deals

• Engaging a tech-savvy audience prone to impulsive purchases

• Differentiating Bestprice.gr in a saturated promotional landscape

• Leveraged a popular Greek proverb, “You are spending every hair on your head,” to underscore the theme of overspending

• Developed a series of witty, illustrated characters representing typical Greek consumers

• Crafted a humorous narrative that cautioned against hasty purchases without proper price comparison

• Collaborated with illustrators, animators, and sound designers to produce engaging digital content

The campaign resonated with the target audience, effectively conveying the importance of price comparison during sales events. By blending cultural idioms with modern digital storytelling, Bestprice.gr reinforced its position as a trusted resource for savvy shoppers.