BestPrice.gr, Greece’s leading price comparison platform, aimed to raise awareness about the pitfalls of impulsive Black Friday shopping. Recognizing that many consumers overspend during sales events, the campaign sought to remind shoppers to stay calm, by helping them make cautious and informed buys.

• Addressing consumer overspending habits during Black Friday

• Standing out in a saturated market with numerous sales promotions

• Delivering a cautionary message without dampening the shopping spirit

• Leveraged a widely known analogy for people who fear of being fooled with Black Friday fake deals

• Developed a 1980s-like illustrated video, depicting the pitfalls of BF shopping

• Crafted a humorous narrative of the hero-best shopper who uses bestprice.gr for choosing the best deals

• Collaborated with illustrators, animators, and sound designers to produce engaging digital content

The campaign resonated with the target audience, effectively conveying the importance of effective price monitoring during sales events. By blending cultural icons with modern digital storytelling, Bestprice.gr reinforced its position as a trusted resource for savvy shoppers.