Bio: The short story

Started my studies and professional career in Law. Moved to Fashion, jumped to Philosophy and Art History. Currently creating strategy decks, writing copy and exploring the meta-digital era.

To me, copywriting is about creating unique narratives than shape minds and perceptions, which is definitely an art, while branding is about verbally and visually crafting the philosophy behind a product, brand or concept.

Thought process

I’m interested in how people think and what they respond to; this curiosity drives the way I approach every project, starting from real human behavior and translating this into ideas that feel relevant and appealing.

My work focuses on building concepts that connect brand narrative with content accross campaigns. The goal is always good work, that holds a clear point of view and actually lands with an audience.

I’ve worked with lifestyle, FMCG, and design-led brands, developing ideas that balance cultural awareness with strategic intent. From early-stage thinking to execution, I enjoy being involved in the full process, sometimes running all the miles from brand building to campaign development.

  • Freelance Brand Strategist & Copywriter

    Feb 2021 – Present
    Leading brand strategy and creative development across projects, from positioning and naming to campaign concepts and communication systems.

    Ogilvy Greece, Brand Experience Strategist

    Sep 2021 – Mar 2022
    Worked on integrated brand experience and communication strategies.
    Clients: Eurobank, Cosmote, Reckitt Benckiser, Frezyderm, Zenith

    Soul Design, Copywriter & Creative Strategist

    Feb 2021 – Jul 2021
    Led concept development and brand communication across identity and campaign projects.
    Clients: Viologiko Chorio, Deals, Megaron – The Athens Concert Hall, Rotos Group

    Isobar Greece, Senior Copywriter

    Mar 2020 – Feb 2021
    Developed digital-first campaigns and content strategies for global and local brands.
    Clients: Lamda Development, Unilever, L’Oréal Paris, Psichogios Books

    The Newtons Laboratory, Senior Copywriter

    Feb 2019 – Mar 2020
    Created 360° campaign concepts across FMCG, banking, energy, and retail sectors.
    Clients: Bosch, Piraeus Bank, NN Hellas, Aegean, Lidl, Wind, EKO, Papadopoulou

    Cream, Copywriter

    Aug 2017 – Feb 2019
    Worked on brand campaigns and communication across major Greek and international accounts.
    Clients: National Bank of Greece, Goody’s, Milko, Chipita (Molto, 7Days), Olympos

    McCann Athens, Copywriter

    Mar 2017 – Aug 2017
    Contributed to campaign development and brand messaging.
    Clients: Uber, Nespresso, Praktiker, Dodoni, Marbella Hotel

    Publicis One, Junior Copywriter

    Sep 2016 – Mar 2017
    Supported campaign ideation and copy development.
    Clients: Nestlé, P&G, McArthurGlen

    Earlier Experience

    Contemporary Art Showcase Athens, Assistant Curator
    Oct 2014 – Dec 2015

    Attica Media Publications (madamefigaro.gr) , Fashion Editor
    Oct 2011 – Jan 2014

    HP&P Dr. Helen G. Papaconstantinou & Partners Law, Legal Trainee
    2009 – 2011

    rockinathens.gr, Album Critic & Concert Reviewer
    2007 – 2009

  • Deree – The American College of Greece

    BA in Philosophy/ Summa Cum Laude
    Minor in Art History
    Sep 2010 – Jun 2014

    Thesis: The role of subjectivity in aesthetics in German Idealism and Gadamer

    National and Kapodistrian University of Athens

    BSc in Political Science & Public Administration
    Minor in Administrative Science
    Sep 2005 – Jun 2010

    Additional Education & Certifications

    Copenhagen Business School

    Strategic Management & Innovation Specialization
    Jan 2021 – Apr 2021

    London Business School

    Brand Management: Aligning Business, Brand & Behaviour
    Dec 2020 – Feb 2021

    Additional Studies (Selected)

    • Cultural Management / Athens College

    • Modern Art & Art History (Research Program) / Athens College

    • Intellectual Property Issues / Deree- The American college of Greece, School of Fine & Performing Arts

    • Social Psychology / Deree- The American college of Greece

    • Business & Economic Context (Greek Economic Crisis) / Deree- The American college of Greece

    • Interdisciplinary Art in the Modern Art Scene / Gallery Beton7

  • 2025

    Ermis Awards, Gold (BestPrice)

    Ermis Awards, Bronze (BestPrice)

    2024

    Indie Awards, Gold (BestPrice)

    Indie Awards, Best Newcomer

    2023

    Efkranti Awards, Best Communications Strategy (Neptune Lines)

    2020

    Pentawards, Silver (Souroti Rebranding)

    Social Media Awards, Silver (L’Oréal COVID-19 Campaign)

    2019

    Lürzer’s Archive, Featured Work (Bosch “Easy Breezy”)

    Ermis Awards, Bronze (Bosch “Easy Breezy”)

    2017

    Eurobest Young Creatives Greece, First Place (Doctors Without Borders)

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