Let’s work together in:
Naming & verbal identity
Starting from the bottom (naming), you can be wherever you need to be. Naming is the first and most important touchoint for an audience and should bring out the best of a product/services qualitites, values and vision for the future. Expect to be inteviewed thoroughly while I create the name, tone of voice, and messaging system that give your brand a distinctive and consistent way to speak.
Strategy & positioning
Defining what a brand stands for, how it shows up, and why it matters. From insights and cultural context to clear strategic direction, I love combining data with sociological input and real-time marketing. Also, what a time to be alive and work with AI and open data.
Creative Direction
My experience as a cultures writer, an art curator and a copywriter pours some serious creative dust in every project I engage with. I love interacting with brands since day 0, from naming to messaging, launch, campainging, social media, communications material and creative implementation in all stages of their life. Expect me to assemble powerful creative teams that fit your project, bringing valuable partners from design, web-development and social media into the work, ensuring the full co-operation of all sides.
Available for brand development, campaigns, and ongoing creative collaboration.
Campaign, website, content
Give me a sitemap, your budget and goals and let’s get the work done. Expect clear messaging and multi-functional, chanel- specific copy that ties everything together.