Hi, I am Marialena, a brand strategist & copywriter crafting culturally relevant campaigns.

I develop insight-driven concepts and narratives that help brands connect with modern audiences.

With a dual focus and overview on both strategy and execution, I translate cultural signals into creative work that delivers both relevance and impact.I believe that people communicate better when they see art, listen to music, learn from important people and observe fashion.

I write copy like it’s an artwork, create strategy decks based on philosophical questions and get inspiration for communication proposals from fashion, heavy metal and Debussy.

Kidding. Who would buy that?

I would!

Having worked in media, communications and creative for more than a decade now, I am pretty sure I know nothing in certainty, but I strongly believe that creativity is the ultimate power that can shape new layers of reality via imagination and vision.

Official bio

I research and write with a need to bring out new, valid views of the world through real and innovative narratives. I like working alone like a crazy scientist and I love working together with other creative minds from different backgrounds.