missing text

missing text

It’s not the text that will be missed

in the near future.

It’s the message.

Some thoughts here

Hi, I am Marialena, a brand strategist & copywriter who craves to craft culturally relevant campaigns.

I develop insight-driven concepts and narratives that help brands connect with modern audiences. With a dual focus and overview on both strategy and execution, I translate cultural signals into creative work that delivers both relevance and impact. I believe that people communicate better when they see art, listen to music, learn from important people and observe fashion.

Having worked in media, communications and creative for more than a decade now, I am pretty sure we can know nothing in certainty, but at least we have some good tools to try.

I research and write with a need to bring out new, valid and attractive views, through real and innovative narratives.