
Always trust the process.
Let’s work together in:
Naming
Starting from the bottom, now you’re wherever you need to be. Naming is the first and most important touchoint for your audience and should bring out the best of your product/services qualitites, values and vision for the future. You will be inteviewed thoroughly.
Brand Strategy
Depending on the product/service, their character, aspirations, audience, timing, available media and budget, a solid strategy deck will be created in order to push your idea into space. I love combining data with sociological input and real-time marketing.Also, what a time to be alive and work with AI and open data.
Creative Direction
My experience as a fashion writer, an art curator and a copywriter left some serious creative dust on me. I love interacting with brands since day 0- from naming to messaging, launch, campainging, social media, comms material and creative implementation in all stages of their life and progress. I also love working as a team with valuable partners from design, web-development and social media, while managing the project and ensuring the full co-operation of all sides.
Website copywriting
Give me a sitemap and let’s get the work done. Or don’t give me one, just bring some content and I will figure out the rest. Expect clear messaging and multi-functional copy that ties all pages together through easy content navigation.
The endsay
“Less is more, unless it’s respect, creativity and ideas.”
— Note from a work meeting