Electro
Role: Creative concept, copywriting
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Electro.gr, a leading Greek provider of energy-saving power solutions, sought to revitalize its brand to better reflect its commitment to innovation and sustainability. The objective was to move away from the conventional tech aesthetic and create a more engaging, human-centric identity that resonates with a broader audience.
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Transforming the brand's image from a traditional tech company to a modern, approachable entity
Developing a tone of voice that balances technical expertise with accessibility
Creating messaging that empowers clients to take control of their energy solutions
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Crafted the tagline "We bring the energy, you build your future" to encapsulate Electro's mission and client-centric approach
Emphasized the "we-you" dynamic to highlight collaboration and autonomy
Developed website copy that is optimistic, confident, and reflective of Electro's passion for sustainable energy solutions
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The rebranding successfully positioned Electro.gr as a forward-thinking, client-empowering company in the energy sector. The refreshed identity and messaging have enhanced the brand's appeal, making it more relatable and inspiring to its target audience.
“We bring the energy, you build your future.”
Playing with the phrase “bring the energy”, in order to encapsulate Electro’s mission in a few words, while establishing a casual and human-centric tone of voice.
Also building on the diptych “we-you” (we offer solutions but you build your future, on your own), in order to imply autonomy, a crucial pillar of Electro and the basis for future growth of every tech-related company.
Electro come out passionate, optimistic and confident that its expertise will bring its clients to the next era of power-saving solutions.
Creative concept & copywriting
Marialena Gousiou / Stavroula Papadaki
Web development
Bracket studio
Art direction & design
Role Play Athens