coeo Gladstonos

Role: Naming & brand narrative

  • Located on the historic Gladstonos Street in Nicosia, Cyprus, coeo is a private residential complex that embodies the harmonious coexistence of past and present. The project aims to introduce a new lifestyle proposal that deconstructs and enriches the idea of city life by creating a modern, quiet, and protected neighborhood emphasizing luxury and architectural design.

    • Respecting the historical significance of Gladstonos Street while introducing modern architectural elements

    • Developing a brand identity that reflects the coexistence of classic and contemporary urban culture

    • Creating a naming convention that ties individual residences to a cohesive brand narrative​

    • Selected the Latin term coeo, meaning "to come together" or "to co-exist," to encapsulate the project's essence

    • Named individual residences with Latin terms representing time and community (e.g., espice, adspice, prospice) to create a narrative bridge between past, present, and future

    • Collaborated with SOUL Creative Agency to develop a visual identity inspired by the Pedia River, symbolizing the dynamic interplay between private and communal spaces​

  • The coeo brand successfully captures the spirit of harmonious living, blending historical context with modern luxury. The thoughtful naming and visual identity resonate with residents seeking a lifestyle that honors tradition while embracing contemporary comforts.​

Naming & brand narrative

Marialena Gousiou

Design

SOUL Design

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