coeo Gladstonos
Role: Naming & brand narrative
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Located on the historic Gladstonos Street in Nicosia, Cyprus, coeo is a private residential complex that embodies the harmonious coexistence of past and present. The project aims to introduce a new lifestyle proposal that deconstructs and enriches the idea of city life by creating a modern, quiet, and protected neighborhood emphasizing luxury and architectural design.
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Respecting the historical significance of Gladstonos Street while introducing modern architectural elements
Developing a brand identity that reflects the coexistence of classic and contemporary urban culture
Creating a naming convention that ties individual residences to a cohesive brand narrative
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Selected the Latin term coeo, meaning "to come together" or "to co-exist," to encapsulate the project's essence
Named individual residences with Latin terms representing time and community (e.g., espice, adspice, prospice) to create a narrative bridge between past, present, and future
Collaborated with SOUL Creative Agency to develop a visual identity inspired by the Pedia River, symbolizing the dynamic interplay between private and communal spaces
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The coeo brand successfully captures the spirit of harmonious living, blending historical context with modern luxury. The thoughtful naming and visual identity resonate with residents seeking a lifestyle that honors tradition while embracing contemporary comforts.




Naming & brand narrative
Marialena Gousiou
Design
SOUL Design