A naming and brand concept project for an architectural practice, focused on creating an identity that reflects both the conceptual depth of architecture and its connection to memory, place, and experience.

• Rebranding the studio from Atelier 2tropi to Thymi Architects to reflect its evolved vision and values.

• Developing a brand identity that honors the studio's connection to Corfu's heritage while embracing contemporary architectural practices.

• Creating website copy that effectively communicates the studio's philosophy, services, and portfolio to a diverse audience.

Architecture is connected to memory, atmosphere, and lived experience.

The way an architectural portfolio is designed and presented shapes how its portfolio is remembered and understood.

A name derived from the surname of the studio owner, that was selected because it resonates with the Greek word θύμηση (memory), capturing the idea that architecture leaves lasting impressions beyond its physical structure.

The name positions the practice as one that creates spaces defined not only by design, but by the experiences and memories they generate.

• Developed the name “Thymi”, rooted in the concept of memory and experience

• Defined the conceptual direction of the brand, connecting architecture with emotional impact

• Positioned the studio as experience-driven rather than purely form-driven

• Created a foundation for future identity and communication development

The rebranding and new website successfully positioned Thymi Architects as a thoughtful and forward-thinking architectural practice. The updated identity and online presence effectively communicate the studio's dedication to creating spaces that resonate with their surroundings and communities, enhancing their visibility and appeal to potential clients and collaborators