Krusta: the art of crust.
Role: Naming & brand narrative
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Krusta is a new pizza bar concept in Amsterdam, inspired by the crust—the chewy, delicious, and crunchy dough that defines a great pizza. The name "Krusta" not only refers to the outer layer of bread/pizza but also symbolizes a protective shell, creating a space where patrons can feel comfortable and indulge in sensory experiences.
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Capturing the sensory experience of biting into a crispy crust
Translating the auditory pleasure of the crust into visual branding
Engaging customers through interactive and personalized experiences
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Developed the concept centered around the sound and feel of the crust
Collaborated with a tech-savvy team to create an algorithmic expression of a juicy bite
Translated this expression into code and visuals for branding materials
Planned to make the coding accessible to the audience, allowing them to create and share their own algorithmic bites
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The branding successfully encapsulates the sensory delight of Krusta's offerings, creating a unique and interactive experience for customers. The innovative approach to visualizing the sound of a crispy bite sets Krusta apart in the culinary scene.
The experiment
What if we could make the sound of biting the super crispy dough mpre tanglible? Something you can see and immediately think of the ultra delicious Krusta creations that urge you to book a table right away?
With a little (ok big) help of technology and the tech savvy team that worked on the branding and designs, we created the algorythmic expression of a juicy bite, which was then translated in coding and image and decorated some of Krusta’s branding materials.
The idea is to make this coding accessible to the audience so that each one of us can make thier own algorythmic bite, to share with all their firends.
In the making…!
Creative copywriting
Marialena Gousiou / Stavroula Papadaki
Coding
Athanasios Katsougiannis
Art direction
Specter Design Group