IDU is an independent architectural lighting design studio based in Athens, Greece, specializing in innovative, tailored lighting solutions for diverse projects both locally and internationally. The studio emerged from the team behind LUUN, an award-winning lighting design firm, marking a new chapter focused exclusively on thoughtful lighting design and personalized consulting. Inspired by the dynamic nature of light, IDU aims to foster genuine connections, evoke emotions, and create meaningful experiences through their work.

• Establishing a distinct brand identity separate from the predecessor, LUUN

• Creating a name that encapsulates the studio's philosophy and approach to lighting design

• Developing a cohesive brand strategy and website copy that reflect the studio's values and services

• Naming: Chose the name "IDU," derived from the Greek word ‘ιδού,’ meaning ‘behold,’ to reflect the studio's emphasis on illuminating spaces and ideas. This name also connects to the origin of the word ‘idea,’ underscoring the studio's commitment to thoughtful design.

• Brand Strategy: Developed a brand narrative centered around the concept of light as a universal language, capable of adding value, conveying messages, and evoking emotions. The strategy emphasized the studio's dedication to sustainability, collaboration, and contextual sensitivity.

• Website Copywriting: Crafted website content that communicates IDU's philosophy, services, and projects in a manner that aligns with their brand voice—professional, insightful, and evocative. The copy highlights the studio's expertise in various lighting design services, including architectural, landscape, facade, art & exhibit lighting, as well as natural light planning and sustainable strategies.

The branding and website launch successfully positioned IDU as a forward-thinking, independent lighting design studio with a clear and compelling identity. The name and brand narrative resonate with clients seeking innovative and sustainable lighting solutions, while the website effectively showcases the studio's philosophy, services, and portfolio, enhancing their visibility and appeal in the architectural lighting industry.