Moya (meaning “water”) started as a capsule streetwear collection that draws inspiration from the transformative power of water and the vibrant neo-African aesthetic of Las Zebras, the motherbrand. The collection features canvas garments designed to serve as moments of release and a basis for personal expression

• Translating the fluidity and strength of water into wearable fashion

• Creating a genderless collection that balances comfort with tailored design

• Capturing the essence of neo-African streetstyle in a cohesive brand narrative​

• Developed a brand story that parallels the natural force of water with the evolution of streetstyle

• Crafted copy that emphasizes the collection's themes of comfort, self-expression, and urban nature

• Collaborated with the creative directors to ensure the narrative aligns with the visual elements

Moya successfully embodies a genderless, comfortably aggressive aesthetic that invites wearers to embrace their inner creativity. The brand narrative resonates with individuals seeking to express their personal style through garments that reflect the heartbeat of nature within the urban landscape