Lō Seawear is a lifestyle brand inspired by the eternal Greek summer. The name "Lō" (λω) draws from the Greek word meaning "to speak, to indulge, and to desire," encapsulating the essence of sun-soaked days, sea-kissed skin, and heartfelt conversations. The brand aims to evoke the feeling of surrendering to the joys of summer, letting it reveal life's true meaning.​

• Creating a brand identity that embodies the intangible feelings of summer

• Developing a name that resonates across cultures while staying true to Greek roots

• Translating sensory experiences into compelling visual and verbal narratives​

• Explored linguistic connections between Greek and French, drawing inspiration from "l’eau" (water) and "λω"

• Crafted a brand narrative centered around indulgence, desire, and the transformative power of summer

• Collaborated with designers and photographers to create visuals that mirror the brand's ethos​

Lō Seawear successfully captures the spirit of Greek summer, offering products that are not just items but experiences. The brand stands out for its poetic approach, inviting customers to "drink the sun, taste the earth, feel the ground, let yourself indulge."