Neptune Lines rebranding
Role: Brand Strategy & Creative copywriting
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Neptune Lines, a leader in the marine transportation (car-carrier) industry across Europe and Asia, sought a comprehensive rebranding strategy to reflect its new leadership and global expansion. The objective was to develop a brand identity that communicates the company's renewed vision and values as it enters a new era.
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Communicating the company's evolution while honoring its legacy
Differentiating Neptune Lines in a competitive market
Integrating technological innovation, employee safety, and environmental consciousness into the brand narrative
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Conducted data research and audience identification
Analyzed relevant market tactics and current creative trends
Collaborated with top management to craft a purposeful strategy and compelling tagline
Developed a refreshed visual identity and a user-friendly website
Created the "Wake forward" concept, a wordplay inspired by navigation and the power of the sea
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The rebranding resulted in a modern visual identity that pays homage to Neptune Lines' history while addressing contemporary challenges. The "Wake forward" message distinguishes the company from competitors, emphasizing its commitment to innovation, safety, and environmental responsibility.
The ship’s wake. The dynamic, arrow-like, figure of water, as the result of speed and acceleration.
The trace, that is noticeable several minutes after a shipped has passed a point in the sea.
The wake creates an interesting oxymoron; while it is directed backwards, moving in opposite direction from the ship’s route, it is actually a force that helps the ship move forward.
Without it, there is no motion;
The same applies to Neptune Lines’ vision.
“In order for something to move forward at sea,
it has to push back some water.”
Brand Strategy
Marialena Gousiou/ Stavroula Papadaki
3D & animation
Dimitris Sakkas
Design
Specter Design Group
SFX & sound design
Mellow Studio