Istorima content
Role: Creative copywriting
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Istorima is a groundbreaking nonprofit initiative aiming to create Greece's first comprehensive oral history archive. By training 1,500 young researchers to collect over 50,000 stories from across the country, Istorima seeks to preserve the nation's rich tapestry of personal narratives and cultural heritage.
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Engaging a diverse audience to contribute personal stories
Ensuring consistency and quality across thousands of interviews
Developing a brand identity that resonates with both young researchers and the older generationsafety, and environmental consciousness into the brand narrative
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Conducted extensive research into Greece's oral traditions and contemporary storytelling methods
Collaborated with stakeholders to define core brand values and messaging
Crafted compelling narratives and taglines to encapsulate the project's mission
Developed guidelines to maintain brand consistency across various platforms
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The creative positioning of Istorima successfully presented the organization as a bridge between generations, emphasizing the importance of personal narratives in understanding national identity. The initiative garnered significant attention, leading to widespread participation and the preservation of countless invaluable stories.
The story behind the stories
Istorima operates by a huge network of people who know the people that have the stories all around Greece and are great enough to find them and record the stories (Researchers), people who offer their stories and graceously let us all live in their memories (Narrators) and a multi-talented creative team made of journalists, writers, sound editors, video creators and more.
People tell their stories deliberately, some of the narrators are old, some stories are delicate and feelings may arise that can mess up the a timeline or a figurative narration. Enter the writing team, whose role is to decipher the core meaning of a story, the script, the main characters, climaxes, a morale …
The process of listening and putting a story on paper is magical, healing and revealing.
Creative copywriting
Marialena Gousiou
Communications management
Giannis Beretsos
Design
Made by cousin
Brand management
Sofia Papaioannou