KRUSTA
What makes a pizza great if not the crust? The chewey, delicious and crunchy dough became the inspiration behind the concept of a new pizza bar in Amasterdam, Netherlands, where people get to enjoy much more than delicious slices…
It’s about the sound
The concept- Crust: The million-dollar secret for many chefs and pizza lovers. It is the deciding factor of whether a pizza is successful or not. It is that special crispy sound when you bite into the first slice and it feels like heaven.
It’s not random that “crusta” (or the transliteration “Krusta”), apart from the outer hard layer of bread/pizza, also means a protective shell. It’s a place where someone can feel comfortable, smell that gluten and yeast absolutely perfect combo, feel the baked dough, lick some sauce and let their minds set free.
The experiment
What if we could make the sound of biting the super crispy dough mpre tanglible? Something you can see and immediately think of the ultra delicious Krusta creations that urge you to book a table right away?
With a little (ok big) help of technology and the tech savvy team that worked on the branding and designs, we created the algorythmic expression of a juicy bite, which was then translated in coding and image and decorated some of Krusta’s branding materials.
The idea is to make this coding accessible to the audience so that each one of us can make thier own algorythmic bite, to share with all their firends.
In the making…!
Client: Specter Design Group
Art Direction: Specter Design Group
Naming/ Copy: Stav Papadaki & Me
Coding: Athanasios Katsougiannis