Maggi cooking cubes & seasoning

What a delicious meal!
Do you have a secret?

Actually, I have a secret (super professional) assistant!

Boy meets girls but then they got hungry…
This witty campaign of Maggi Greece sheds lights on the adversities of cooking for your first date!
Hopefuly, the ultimate brand ambassador and famous Greek chef Akis Petretzikis
has already taught some of his magic tricks and things go far better than expected.
The secret to great dishes is Aki’s recipe, a Maggi cube or some Maggi seasoning
and the undercover communication between Akis and the boy.
The campaign aired on TV and online in 2 seperate phases with a main video and a sequel
and got all the love Greek cookers all over Greece have for Akis!

Client: Nestle

Agency: Publicis One

Project: Maggi products TV & online campaign

Scripts/Copywriting: Tassos Lessis, Me

Creative Direction: Tassos Lessis, Dimitris Peponis

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