"Make Your Point" is a nationwide initiative by EKO, in collaboration with the Greek National Basket League, aimed at inspiring young basketball enthusiasts from remote areas of Greece. The campaign's mission is to support these aspiring athletes by constructing new basketball courts in their neighborhoods, providing them with the necessary infrastructure to pursue their dreams.

• Addressing the lack of sports infrastructure in remote Greek communities

• Creating a campaign that resonates with youth and promotes inclusivity

• Developing a visual and narrative identity that aligns with contemporary athletic branding

• Developed a compelling narrative emphasizing the importance of support in achieving success, encapsulated in the tagline: "We can all be winners if we have support."

• Designed a strong visual language inspired by popular athletic brands, ensuring relatability and appeal to the target audience.

• Produced a range of creative materials, including hoodies, court paintings, a microsite, and a mobile app, all maintaining a consistent and engaging aesthetic.

The "Make Your Point" campaign successfully highlighted the significance of providing resources and support to young athletes in underserved areas. By constructing basketball courts and fostering a sense of community, the initiative not only promoted physical activity but also conveyed a powerful message of inclusion and empowerment